SEO & Generative AI Consultant — Australia
SEO Consulting & Generative AI Strategy for Australian Businesses
Ivan So is an SEO specialist with 20+ years of hands-on search engine optimisation experience and 400+ projects delivered across Australia, Hong Kong, and Asia-Pacific. Services cover technical SEO audits, AI-powered content strategy, WordPress development, email marketing automation, and corporate training — each engagement built on measurable organic traffic growth and conversion rate improvement.
20+
Years of SEO Experience
400+
Projects Delivered
100+
Clients Served
17K+
Students Trained
SEO Services & Digital Marketing Solutions
End-to-end digital consulting for Australian businesses — from technical SEO audits and local SEO campaigns to AI-powered marketing automation and WordPress development. Each service includes a documented strategy, implementation support, and performance reporting.
SEO Consulting & Search Engine Optimisation
Data-driven search engine optimisation strategies designed to increase organic traffic, improve keyword rankings, and strengthen domain authority. Each engagement includes a technical SEO audit, on-page optimisation review, and a prioritised roadmap — informed by 20+ years of ranking websites across competitive Australian and international markets.
View service details →Generative AI & ChatGPT for Business
Practical generative AI strategy for business operations, marketing, and content production. Covers large language models (LLMs) including ChatGPT (GPT-4o), Claude AI (Anthropic), Gemini (Google DeepMind), and open-source models. Each engagement translates AI capabilities into measurable business outcomes — from prompt engineering frameworks to full AI workflow integration.
View service details →WordPress Development & Web Performance
Custom WordPress websites engineered for page speed, search engine visibility, and conversion rate optimisation. WordPress powers 43% of all websites globally. Each build follows a performance-first architecture with clean code, responsive design, and SEO-ready markup — backed by 400+ WordPress projects delivered since 2005.
View service details →Email Marketing & Marketing Automation
Strategic email marketing campaigns that increase open rates, click-through rates, and subscriber lifetime value. As an official Mailchimp and MailerLite partner, each engagement covers platform configuration, list hygiene, segmentation logic, and automated drip sequences tailored to the customer journey.
View service details →AI Automation & Intelligent Workflows
AI-powered business automation that eliminates repetitive tasks, reduces operational costs, and scales output without scaling headcount. Implementations span customer service AI agents, automated reporting dashboards, document processing pipelines, and CRM-integrated marketing automation — each with measurable time and cost savings.
View service details →Digital Marketing Strategy & Analytics
Holistic digital marketing strategy connecting SEO, paid search, social media, email, and content marketing into a unified growth plan. Each strategy is grounded in competitive analysis, audience research, and attribution modelling — with monthly performance reporting tied to revenue outcomes.
View service details →Generative AI Consulting
How Generative AI Transforms SEO & Business Operations
Large language models — ChatGPT, Claude AI, Gemini, DeepSeek, and Perplexity AI — are restructuring search engine results pages, content production, and customer engagement. Businesses that integrate AI into their operations gain a measurable competitive advantage in organic visibility, content velocity, and operational efficiency.
AI-Powered SEO & Search Visibility
Google AI Overviews and Search Generative Experience (SGE) are changing how search results are displayed. SEO strategies now require optimisation for AI-generated answers, featured snippets, and entity-based search signals. Ivan So implements structured data, topical authority frameworks, and content architectures that maintain organic visibility in an AI-first search landscape.
Scalable Content Production with LLMs
Large language models like ChatGPT (GPT-4o) and Claude AI (Anthropic) enable businesses to produce blog articles, product descriptions, email copy, and social media content at 3-5x the volume of manual workflows. Each content pipeline includes brand voice guidelines, editorial quality controls, and human-in-the-loop review processes.
AI Agents & Business Automation
AI agents perform autonomous multi-step tasks: customer enquiry resolution, document processing, report generation, appointment scheduling, and outreach workflows. Implementations integrate with existing CRM, help desk, and project management platforms — reducing manual workload by 40-70% based on client engagements.
Prompt Engineering for Business Teams
Prompt engineering is the discipline of structuring inputs to large language models for consistent, high-quality output. Training covers chain-of-thought prompting, few-shot examples, role-based system prompts, and output formatting — applied to ChatGPT, Claude AI, and Gemini across marketing, sales, and operations functions.
AI Strategy, Governance & Risk Management
AI adoption without governance creates data privacy, compliance, and brand reputation risks. Each AI strategy engagement includes a tool audit, vendor evaluation, responsible use policy, data handling guidelines, and bias mitigation framework — aligned with Australian Privacy Principles and industry-specific regulations.
Staying Current in a Rapidly Evolving AI Landscape
The generative AI ecosystem releases new models, tools, and capabilities weekly. As an active practitioner, Udemy instructor (17,000+ students), and corporate trainer (40+ organisations), Ivan So evaluates emerging AI tools and translates relevant developments into actionable business strategy.
SEO Consultant Track Record & Credentials
Ivan So operates as an independent SEO consultant — not an agency. Each engagement is hands-on, data-driven, and accountable to measurable outcomes. Over 50 websites have been personally built and tested to validate SEO strategies before client recommendation. This empirical methodology eliminates guesswork and produces repeatable ranking improvements.
Client base spans 100+ SMEs and listed companies across Australia, Hong Kong, Thailand, the United Kingdom, and Germany. Industry verticals include e-commerce, professional services, financial advisory, education, SaaS, healthcare, and not-for-profit organisations.
Full background and qualifications →- WordCamp Speaker (Hong Kong, Singapore, Malaysia)
- 5x Amazon Bestselling Author on Digital Marketing
- Official Mailchimp Partner
- Official MailerLite Partner
- Shopify Partner
- Udemy Instructor — 17,000+ Students Enrolled
- Corporate Trainer for 40+ Organisations (JobsDB, Canon)
- IT Award Recipient & Startup Competition Judge
Start Growing Your Organic Traffic
Book a free SEO consultation to identify your highest-impact opportunities for organic traffic growth, AI-powered marketing, and digital performance improvement.
Book a Free SEO Consultation