SEO & AI Case Studies

Client Challenge

An e-commerce retailer experienced declining organic search traffic and poor visibility against category competitors. The site had 3,200+ products with duplicate title tags, thin category descriptions, missing schema markup, and a flat URL structure that prevented Google from understanding the product hierarchy.

Implementation Approach

Executed a full technical SEO audit covering crawlability, indexation, and Core Web Vitals. Restructured the site architecture into a silo-based category hierarchy. Implemented Product, BreadcrumbList, and CollectionPage schema markup across all templates. Developed a content strategy targeting transactional and informational search intent with 60+ optimised category descriptions and 24 buying guide articles.

Measured Results

• 300% increase in organic traffic (from 12K to 48K monthly sessions)
• 150+ keywords ranking in Google top 10 positions
• 45% increase in organic revenue within 6 months
• Core Web Vitals: LCP reduced from 4.2s to 1.8s, CLS from 0.25 to 0.04

Client Challenge

A professional services firm operated a WordPress site with 8+ second page load times, a mobile PageSpeed score of 25/100, and zero first-page keyword rankings. The site used 38 active plugins, an unoptimised theme with render-blocking resources, and uncompressed images averaging 2.5MB per page.

Implementation Approach

Rebuilt the site on a lightweight custom WordPress theme with critical CSS inlining, deferred JavaScript loading, and WebP image conversion. Reduced active plugins from 38 to 12. Implemented server-side caching (Redis object cache + page cache), CDN distribution, and lazy loading for below-the-fold images. Added comprehensive on-page SEO: optimised title tags, meta descriptions, heading structure, internal linking, and LocalBusiness schema markup.

Measured Results

• Page load time reduced from 8.2 seconds to 1.9 seconds
• Mobile PageSpeed score improved from 25 to 95
• Organic traffic doubled within 4 months (1,800 to 3,700 monthly sessions)
• Lead form submissions increased 80% (22 to 40 per month)

Client Challenge

An education provider maintained a 45,000-subscriber email list with open rates below 12%, no segmentation logic, and no automated sequences. All campaigns were batch-and-blast sends with generic content, resulting in high unsubscribe rates (0.8% per send) and declining engagement metrics.

Implementation Approach

Segmented the subscriber list into 8 behavioural cohorts based on course interest, engagement recency, and purchase history. Designed mobile-responsive email templates. Built automated sequences: a 5-email welcome series, a re-engagement campaign for 90-day inactive subscribers, and a course-specific nurture flow. Implemented A/B testing for subject lines, send times, and CTA placement across all campaigns.

Measured Results

• Open rates increased from 12% to 40% (3.3x improvement)
• Click-through rates tripled from 1.2% to 3.8%
• 30% increase in course enrolments attributed to email channel
• Automated sequences generating 35% of total email revenue (previously 0%)

Client Challenge

A mid-size financial advisory firm needed to scale content marketing from 4 articles per month to 20+ without hiring additional copywriters. Financial services content requires compliance review, regulatory accuracy, and conservative tone — making generic AI-generated content unusable without extensive manual editing.

Implementation Approach

Designed a custom AI content pipeline using ChatGPT (GPT-4o) for initial drafts and Claude AI for compliance-sensitive editing. Built prompt templates incorporating the firm’s brand voice guide, regulatory disclaimers, and approved terminology. Integrated the pipeline with their WordPress CMS and Mailchimp email platform. Established a human-in-the-loop review workflow where compliance officers review AI-assisted drafts before publication.

Measured Results

• 5x increase in monthly content output (4 to 20+ articles per month)
• Editorial time per article reduced by 60% (from 6 hours to 2.4 hours)
• Organic traffic grew 120% within 5 months
• 100% compliance pass rate maintained across all AI-assisted content